Cullen’s recent £5 million investment announcement has secured broad coverage across national, trade, regional and business media, reinforcing the company’s position as a leading player in sustainable packaging and manufacturing innovation. The campaign successfully communicated both the scale of the investment and the wider growth story, highlighting Cullen’s expansion plans, increased production capacity and commitment to sustainable packaging solutions. Coverage consistently emphasised the company’s ambition to double output, its proprietary manufacturing technology and growing international footprint.
Key Coverage Highlights
National Business & Regional Media
Coverage in The Scotsman and Glasgow Times positioned Cullen as a major Scottish manufacturing success story, spotlighting the company’s growth ambitions and contribution to the regional economy.
Industry Trade Media
Trade coverage in Packaging News reached key packaging industry audiences, reinforcing Cullen’s technical expertise, investment in manufacturing capability and leadership within the sustainable packaging sector.
Additional manufacturing-focused coverage extended reach into wider industrial audiences, with titles highlighting the launch of the new Moulded Fibre Machine 8000, infrastructure upgrades and increasing demand for fibre-based packaging solutions.
International Business Visibility
The announcement also achieved international exposure through Business Insider Markets, helping position Cullen’s growth story before a global business and investment audience. Coverage emphasised the company’s unique manufacturing model, expanding capacity and growing demand across international markets.
Key Messages Landing Across Media
Across coverage, several core messages achieved strong consistency:
- £5 million investment to support continued growth and expansion.
- Ambition to significantly increase production capacity beyond the current 0.5 billion products annually.
- Launch of the in-house designed Moulded Fibre Machine 8000.
- Strengthening of Cullen’s position as the world’s only combined corrugate and moulded fibre manufacturer operating under one roof.
- Growing demand for sustainable packaging driven by regulatory change and customer requirements.
- Continued job creation and investment in Glasgow manufacturing operations.
Bottom Line
The announcement generated a well-balanced mix of national, regional, trade and international coverage, successfully elevating Cullen’s profile among customers, industry stakeholders, investors and policymakers. The breadth of coverage ensured that both the commercial significance of the investment and Cullen’s leadership in sustainable packaging innovation were clearly communicated across multiple target audiences.
Cullen’s recent £5 million investment announcement has secured broad coverage across national, trade, regional and business media, reinforcing the company’s position as a leading player in sustainable packaging and manufacturing innovation. The campaign successfully communicated both the scale of the investment and the wider growth story, highlighting Cullen’s expansion plans, increased production capacity and commitment to sustainable packaging solutions. Coverage consistently emphasised the company’s ambition to double output, its proprietary manufacturing technology and growing international footprint.
Key Coverage Highlights
National Business & Regional Media
Coverage in The Scotsman and Glasgow Times positioned Cullen as a major Scottish manufacturing success story, spotlighting the company’s growth ambitions and contribution to the regional economy.
Industry Trade Media
Trade coverage in Packaging News reached key packaging industry audiences, reinforcing Cullen’s technical expertise, investment in manufacturing capability and leadership within the sustainable packaging sector.
Additional manufacturing-focused coverage extended reach into wider industrial audiences, with titles highlighting the launch of the new Moulded Fibre Machine 8000, infrastructure upgrades and increasing demand for fibre-based packaging solutions.
International Business Visibility
The announcement also achieved international exposure through Business Insider Markets, helping position Cullen’s growth story before a global business and investment audience. Coverage emphasised the company’s unique manufacturing model, expanding capacity and growing demand across international markets.
Key Messages Landing Across Media
Across coverage, several core messages achieved strong consistency:
- £5 million investment to support continued growth and expansion.
- Ambition to significantly increase production capacity beyond the current 0.5 billion products annually.
- Launch of the in-house designed Moulded Fibre Machine 8000.
- Strengthening of Cullen’s position as the world’s only combined corrugate and moulded fibre manufacturer operating under one roof.
- Growing demand for sustainable packaging driven by regulatory change and customer requirements.
- Continued job creation and investment in Glasgow manufacturing operations.
Bottom Line
The announcement generated a well-balanced mix of national, regional, trade and international coverage, successfully elevating Cullen’s profile among customers, industry stakeholders, investors and policymakers. The breadth of coverage ensured that both the commercial significance of the investment and Cullen’s leadership in sustainable packaging innovation were clearly communicated across multiple target audiences.
