A Critical Opportunity – But a Pressured One
Black Friday has become a pivotal point in the UK’s retail calendar. In 2024 alone, £1.12 billion was spent online on Black Friday, with £926 million more on Cyber Monday. Across the weekend, total online sales reached £3.63 billion—and the peak day alone saw £336 million spent online, a 12% increase year on year.
It’s the busiest shopping window of the year, and for many businesses, a vital moment to hit targets, win new customers, and lock in Q4 results. But while the opportunities are huge, so are the pressures. With order volumes spiking—weekly revenues for online retailers rising 18.5% during Black Friday, according to Wunderkind—supply chains are stretched, and consumer expectations are sky-high.
Sustainability Is Non-Negotiable
Black Friday has long faced criticism for its environmental impact—particularly the tidal wave of plastic packaging waste. But times have changed. Today’s customers demand more, and brands are under increasing pressure to deliver packaging that protects both products and the planet.
That’s where materials make all the difference. At Cullen, our corrugated packaging is crafted from FSC-certified paper, responsibly sourced, while our moulded fibre products are made from recycled corrugate off-cuts—all manufactured right here in the UK. No imports, no unnecessary emissions, just strong, scalable, sustainable solutions.
And once your product reaches its destination? The packaging can be easily recycled through standard waste streams. No plastic. No sorting. No hassle.
Smart Materials for a Busy Season
As the festive period approaches, now is the time to make the switch. With Cullen, you can be confident your packaging won’t slow you down during the most critical trading weeks of the year. Our UK-based supply means shorter lead times, secure stock, and peace of mind—exactly what you need when there’s no room for delays.
Packaging isn’t just a delivery box anymore—it’s a reflection of your brand. Get it wrong, and you risk waste, returns, or reputational damage. Get it right, and you show customers that your brand stands for quality, responsibility, and efficiency.
Why Packaging Matters More Than Ever
Sustainability is now a purchase driver. 89% of shoppers say they prefer brands that use eco-friendly packaging—and they’re paying attention.
Choosing plastic-free, paper and fibre-based packaging isn’t just an operational decision. It’s a statement. One that shows your business takes its environmental responsibility seriously—especially during periods of peak consumption.
Don’t Get Caught Out by Regulation
It’s not just about consumer expectations. Regulations are tightening, and the UK’s Extended Producer Responsibility (EPR) scheme is already reshaping the packaging landscape. If your packaging isn’t recyclable or contains unnecessary plastic, you’ll pay more—and answer for it.
Switching to recyclable alternatives like Cullen’s moulded fibre and corrugated solutions means lower risk, higher compliance, and fewer costs.
Over 100 Years of Protecting What Matters
We’ve spent over a century helping businesses reduce waste, protect products, and build better supply chains. As Europe’s only combined moulded fibre and corrugated manufacturer, we’re trusted by customers in more than 35 countries to deliver quality packaging that’s plastic-free, practical, and proven.
Need Bespoke? We Deliver—Fast
Can’t find what you need off the shelf? We’ve got you covered. Our in-house design and engineering team can create fully bespoke packaging solutions—and deliver them in as little as six weeks. Perfect fit. No waste. No compromise.
This Black Friday, Don’t Just Sell – Lead
Let’s be honest—Black Friday isn’t going anywhere. But the way we approach it can evolve.
By switching to FSC-certified, fully recyclable packaging made in the UK, you’re not just reducing your environmental impact—you’re strengthening your reputation, safeguarding your operations, and building customer trust.
Boost sales, cut risk, and stay compliant—right when it matters most.
Peak season success starts with packaging you can trust.
Let’s make it happen. Get in touch today.
A Critical Opportunity – But a Pressured One
Black Friday has become a pivotal point in the UK’s retail calendar. In 2024 alone, £1.12 billion was spent online on Black Friday, with £926 million more on Cyber Monday. Across the weekend, total online sales reached £3.63 billion—and the peak day alone saw £336 million spent online, a 12% increase year on year.
It’s the busiest shopping window of the year, and for many businesses, a vital moment to hit targets, win new customers, and lock in Q4 results. But while the opportunities are huge, so are the pressures. With order volumes spiking—weekly revenues for online retailers rising 18.5% during Black Friday, according to Wunderkind—supply chains are stretched, and consumer expectations are sky-high.
Sustainability Is Non-Negotiable
Black Friday has long faced criticism for its environmental impact—particularly the tidal wave of plastic packaging waste. But times have changed. Today’s customers demand more, and brands are under increasing pressure to deliver packaging that protects both products and the planet.
That’s where materials make all the difference. At Cullen, our corrugated packaging is crafted from FSC-certified paper, responsibly sourced, while our moulded fibre products are made from recycled corrugate off-cuts—all manufactured right here in the UK. No imports, no unnecessary emissions, just strong, scalable, sustainable solutions.
And once your product reaches its destination? The packaging can be easily recycled through standard waste streams. No plastic. No sorting. No hassle.
Smart Materials for a Busy Season
As the festive period approaches, now is the time to make the switch. With Cullen, you can be confident your packaging won’t slow you down during the most critical trading weeks of the year. Our UK-based supply means shorter lead times, secure stock, and peace of mind—exactly what you need when there’s no room for delays.
Packaging isn’t just a delivery box anymore—it’s a reflection of your brand. Get it wrong, and you risk waste, returns, or reputational damage. Get it right, and you show customers that your brand stands for quality, responsibility, and efficiency.
Why Packaging Matters More Than Ever
Sustainability is now a purchase driver. 89% of shoppers say they prefer brands that use eco-friendly packaging—and they’re paying attention.
Choosing plastic-free, paper and fibre-based packaging isn’t just an operational decision. It’s a statement. One that shows your business takes its environmental responsibility seriously—especially during periods of peak consumption.
Don’t Get Caught Out by Regulation
It’s not just about consumer expectations. Regulations are tightening, and the UK’s Extended Producer Responsibility (EPR) scheme is already reshaping the packaging landscape. If your packaging isn’t recyclable or contains unnecessary plastic, you’ll pay more—and answer for it.
Switching to recyclable alternatives like Cullen’s moulded fibre and corrugated solutions means lower risk, higher compliance, and fewer costs.
Over 100 Years of Protecting What Matters
We’ve spent over a century helping businesses reduce waste, protect products, and build better supply chains. As Europe’s only combined moulded fibre and corrugated manufacturer, we’re trusted by customers in more than 35 countries to deliver quality packaging that’s plastic-free, practical, and proven.
Need Bespoke? We Deliver—Fast
Can’t find what you need off the shelf? We’ve got you covered. Our in-house design and engineering team can create fully bespoke packaging solutions—and deliver them in as little as six weeks. Perfect fit. No waste. No compromise.
This Black Friday, Don’t Just Sell – Lead
Let’s be honest—Black Friday isn’t going anywhere. But the way we approach it can evolve.
By switching to FSC-certified, fully recyclable packaging made in the UK, you’re not just reducing your environmental impact—you’re strengthening your reputation, safeguarding your operations, and building customer trust.
Boost sales, cut risk, and stay compliant—right when it matters most.
Peak season success starts with packaging you can trust.
Let’s make it happen. Get in touch today.
