This spring, the Cullen team had the opportunity to attend two key events in the fresh produce calendar – medFEL 2026 in Perpignan, France, and Macfrut 2026 in Rimini, Italy. Both exhibitions brought together businesses and professionals from across the international supply chain, creating an excellent platform for networking, collaboration, and sharing ideas.
Strengthening Industry Relationships
Events such as medFEL and Macfrut continue to play an important role in bringing the industry together. Throughout both exhibitions, our team met with growers, suppliers, exporters, retailers, and industry partners, providing valuable opportunities to reconnect with existing contacts while also building new relationships.
Face-to-face discussions remain an important part of understanding market needs and exploring how businesses can continue to work together effectively in a changing industry landscape.
Exploring Market Trends and Innovation
Both events provided valuable insight into some of the key topics currently shaping the fresh produce sector. Discussions across the exhibitions focused on sustainability, changing consumer expectations, market developments, and innovation throughout the supply chain.
At Macfrut 2026, there was a strong focus on international developments across production, logistics, technology, and packaging. Meanwhile, medFEL 2026 provided valuable insight into European market trends and seasonal outlooks.
Looking Ahead
Attending industry events allows Cullen to remain closely connected with the wider market and gain valuable perspectives from across the sector. The conversations and insights shared during both exhibitions highlighted the continued focus on collaboration, adaptability, and long-term growth.
We would like to thank everyone who took the time to meet with our team during medFEL and Macfrut 2026. We look forward to continuing these conversations and building on the relationships and opportunities created throughout both events.
Missed Us at the Events?
If we didn’t get the chance to connect during medFEL or Macfrut, we’d still love to hear from you. Whether you’d like to continue the conversation, discuss opportunities, or find out more about how Cullen can support your business, our team is always happy to chat.
Get in touch by email or give us a call – we look forward to hearing from you.
This spring, the Cullen team had the opportunity to attend two key events in the fresh produce calendar – medFEL 2026 in Perpignan, France, and Macfrut 2026 in Rimini, Italy. Both exhibitions brought together businesses and professionals from across the international supply chain, creating an excellent platform for networking, collaboration, and sharing ideas.
Strengthening Industry Relationships
Events such as medFEL and Macfrut continue to play an important role in bringing the industry together. Throughout both exhibitions, our team met with growers, suppliers, exporters, retailers, and industry partners, providing valuable opportunities to reconnect with existing contacts while also building new relationships.
Face-to-face discussions remain an important part of understanding market needs and exploring how businesses can continue to work together effectively in a changing industry landscape.
Exploring Market Trends and Innovation
Both events provided valuable insight into some of the key topics currently shaping the fresh produce sector. Discussions across the exhibitions focused on sustainability, changing consumer expectations, market developments, and innovation throughout the supply chain.
At Macfrut 2026, there was a strong focus on international developments across production, logistics, technology, and packaging. Meanwhile, medFEL 2026 provided valuable insight into European market trends and seasonal outlooks.
Looking Ahead
Attending industry events allows Cullen to remain closely connected with the wider market and gain valuable perspectives from across the sector. The conversations and insights shared during both exhibitions highlighted the continued focus on collaboration, adaptability, and long-term growth.
We would like to thank everyone who took the time to meet with our team during medFEL and Macfrut 2026. We look forward to continuing these conversations and building on the relationships and opportunities created throughout both events.
Missed Us at the Events?
If we didn’t get the chance to connect during medFEL or Macfrut, we’d still love to hear from you. Whether you’d like to continue the conversation, discuss opportunities, or find out more about how Cullen can support your business, our team is always happy to chat.
Get in touch by email or give us a call – we look forward to hearing from you.
