Protect the Drinks. Protect the Day.
Picture this… it’s Christmas Day. The crackers are pulled, the paper crowns are on, and the whole family is gathered round the table. And then someone has to break the news: the drinks arrived damaged. A total disaster. Because, let’s be honest — it’s the spirits (in every sense) that make the day truly special. A raised glass keeps moods lifted, conversations flowing, and traditions alive. And when those drinks don’t arrive, suddenly the day doesn’t feel quite so festive.
Over the next few weeks, we will introduce you to the Grubb’s – A Family That May Remind
You of Yours
Gran Ethel - The Sherry Queen.
This week, meet Gran Ethel. No Christmas is complete without her festive glass of sherry – it’s her ritual, her rule, and everyone knows better than to argue. Forget the gifts; the real present is making sure her glass is filled first. She’s the keeper of Christmas tradition, guarding her sherry with pride and a twinkle that says, “I’ve earned this.”
Papa Frank – The Whisky Warrior.
Introducing Papa Frank. For him, Christmas isn’t measured in presents or puddings — it’s measured in drams. A smoky single malt by the fire, a splash shared with the family, and the knowledge that the bottle will never run dry. Skip the whisky and he’ll remind you of it until next Christmas, because for Papa Frank, the real spirit of the season comes in a glass.
Mum Janet – The Prosecco Protector
Here’s Mum Janet, she’s the one who keeps Christmas running like clockwork – the lists, the timings, the endless details. But her moment to sparkle comes with the pop of a cork. That first fizz sets the tone for her whole day, and if the bubbles fall flat, so does the mood. Keep the glasses topped up and her Christmas spirit shines brighter than the lights on the tree.
Dad Tony – The Ale Aficionado
Meet Dad Tony, every Christmas, he proudly swaps his work boots for a garish festive shirt and a paper crown that never quite fits. His mission? To sample every craft ale within arm’s reach. But when the pint runs dry or the bottles arrive broken, the festive mood goes flat faster than an unpoured stout. Keep the beer intact, and you’ll keep the peace
Auntie Sue – The Gin & Tonic Philosopher
Introducing Auntie Sue, you’ll spot her by the sparkle – in her crown, her tinsel scarf, and her glass. With every sip comes a new revelation: “Life’s too short for small measures.” But an empty glass? That’s a Christmas catastrophe. Our packaging keeps her gin safe in transit, so the only tears come from chopping sprouts, not missing mixers.
Uncle Kev – The Red Wine Rambler
Meet Uncle Kev, he’s the storyteller of the family, arms always mid-gesture, glass always half full (or empty, depending on how the story ends). The louder he talks, the more the wine flows, and when it runs out, so does his good mood. Broken bottles are a Christmas buzzkill — keep his reds intact and the tall tales will pour all night
Cousin Izzy – The Glam in a Can
Say hello to Cousin Izzy. She brings the sparkle — the outfit, the lip gloss, and the cocktail cans ready for her next festive selfie. But if her drink’s missing, her pout turns from playful to peril in seconds. Keep her cans camera-ready and her Christmas feed full of cheer, not complaints.
Cousin Kyle – The Craft Beer Innovator
Here’s Cousin Kyle. He’s the self-proclaimed brewing genius of the family, arriving each year with his latest “Christmas IPA” that tastes suspiciously like last year’s mistake. But when his cans arrive dented or missing, you’ll hear about it before you’ve even unwrapped a gift. Keep his creations safe, and the only thing bruised will be his ego.
One Broken Bottle Can Cost More Than You Think
At Cullen, we understand how quickly the festive mood can shift — and the same goes for your brand’s reputation. One damaged bottle, a dented can, or a late delivery doesn’t just dampen Christmas Day — it makes your customers rethink their purchase decisions. In fact, studies show that 57% of customers will switch to a competitor after just one bad delivery experience.
Count on Cullen this Christmas
Our UK-manufactured, plastic-free, recyclable packaging is designed to keep every order safe, secure, and celebration-ready. Robust moulded fibre fitments cradle each bottle or can, minimising movement during transit and ensuring it arrives in perfect condition — ready to be chilled and enjoyed.
As Gran Ethel says, “Christmas without my sherry? Unthinkable!” With Cullen, every bottle arrives intact, your customers stay smiling, and the festive spirit keeps bubbling.
The countdown to Christmas is on! Now’s the time to place your packaging order and make sure every dram, pint, and fizz arrives intact. With Cullen, families like the Grubbs — and yours — can enjoy their celebrations without a hiccup, keeping the festive spirit flowing and the day merry for everyone.
Ready to find out how Cullen can help with your packaging needs!
Protect the Drinks. Protect the Day.
Picture this… it’s Christmas Day. The crackers are pulled, the paper crowns are on, and the whole family is gathered round the table. And then someone has to break the news: the drinks arrived damaged. A total disaster. Because, let’s be honest — it’s the spirits (in every sense) that make the day truly special. A raised glass keeps moods lifted, conversations flowing, and traditions alive. And when those drinks don’t arrive, suddenly the day doesn’t feel quite so festive.
Over the next few weeks, we will introduce you to the Grubb’s – A Family That May Remind You of Yours
Gran Ethel - The Sherry Queen.
This week, meet Gran Ethel. No Christmas is complete without her festive glass of sherry — it’s her ritual, her rule, and everyone knows better than to argue. Forget the gifts; the real present is making sure her glass is filled first.
Papa Frank - the Whiskey Warrior
Introducing Papa Frank. For him, Christmas isn’t measured in presents or puddings — it’s measured in drams. A smoky single malt by the fire, a splash shared with the family, and the knowledge that the bottle will never run dry. Skip the whisky and he’ll remind you of it until next Christmas, because for Papa Frank, the real spirit of the season comes in a glass.
Mum Janet – The Prosecco Protector
Here’s Mum Janet, she’s the one who keeps Christmas running like clockwork – the lists, the timings, the endless details. But her moment to sparkle comes with the pop of a cork. That first fizz sets the tone for her whole day, and if the bubbles fall flat, so does the mood. Keep the glasses topped up and her Christmas spirit shines brighter than the lights on the tree.
Dad Tony – The Ale Aficionado
Meet Dad Tony, every Christmas, he proudly swaps his work boots for a garish festive shirt and a paper crown that never quite fits. His mission? To sample every craft ale within arm’s reach. But when the pint runs dry or the bottles arrive broken, the festive mood goes flat faster than an unpoured stout. Keep the beer intact, and you’ll keep the peace
Auntie Sue – The Gin & Tonic Philosopher
Introducing Auntie Sue, you’ll spot her by the sparkle – in her crown, her tinsel scarf, and her glass. With every sip comes a new revelation: “Life’s too short for small measures.” But an empty glass? That’s a Christmas catastrophe. Our packaging keeps her gin safe in transit, so the only tears come from chopping sprouts, not missing mixers.
Uncle Kev – The Red Wine Rambler
Meet Uncle Kev, he’s the storyteller of the family, arms always mid-gesture, glass always half full (or empty, depending on how the story ends). The louder he talks, the more the wine flows, and when it runs out, so does his good mood. Broken bottles are a Christmas buzzkill — keep his reds intact and the tall tales will pour all night
Cousin Izzy – The Glam in a Can
Say hello to Cousin Izzy. She brings the sparkle — the outfit, the lip gloss, and the cocktail cans ready for her next festive selfie. But if her drink’s missing, her pout turns from playful to peril in seconds. Keep her cans camera-ready and her Christmas feed full of cheer, not complaints.
Cousin Kyle – The Craft Beer Innovator
Here’s Cousin Kyle. He’s the self-proclaimed brewing genius of the family, arriving each year with his latest “Christmas IPA” that tastes suspiciously like last year’s mistake. But when his cans arrive dented or missing, you’ll hear about it before you’ve even unwrapped a gift. Keep his creations safe, and the only thing bruised will be his ego.
One Broken Bottle Can Cost More Than You Think
At Cullen, we understand how quickly the festive mood can shift — and the same goes for your brand’s reputation. One damaged bottle, a dented can, or a late delivery doesn’t just dampen Christmas Day — it makes your customers rethink their purchase decisions. In fact, studies show that 57% of customers will switch to a competitor after just one bad delivery experience.
Count of Cullen this Christmas
Our UK-manufactured, plastic-free, recyclable packaging is designed to keep every order safe, secure, and celebration-ready. Robust moulded fibre fitments cradle each bottle or can, minimising movement during transit and ensuring it arrives in perfect condition — ready to be chilled and enjoyed.
As Gran Ethel says, “Christmas without my sherry? Unthinkable!” With Cullen, every bottle arrives intact, your customers stay smiling, and the festive spirit keeps bubbling.
The countdown to Christmas is on! Now’s the time to place your packaging order and make sure every dram, pint, and fizz arrives intact. With Cullen, families like the Grubbs — and yours — can enjoy their celebrations without a hiccup, keeping the festive spirit flowing and the day merry for everyone.
Ready to find out how Cullen can help with your packaging needs!
