February saw Cullen exhibit at Packaging Innovations & Empack, a key event in the UK packaging calendar and an important opportunity to showcase the full scope of our fibre and corrugate capabilities.
This year’s exhibition was particularly significant. Not only did we launch three new fibre packaging ranges, but we also demonstrated our growing integrated fibre and corrugate offering — reinforcing Cullen’s position as a complete, UK-based packaging partner.
More than a showcase, Packaging Innovations became a platform for meaningful conversations about sustainability, scalability, and the future of plastic-free transit solutions.
Launching Three New Fibre Packaging Ranges
At the heart of our stand were three newly launched ranges:
Each range has been developed in response to growing demand from premium, fragile and lifestyle sectors for protective, plastic-free alternatives.
Visitors were able to see firsthand how moulded fibre delivers:
- Structural protection for delicate products
- Precision fit for cylindrical and fragile formats
- Premium presentation without plastic
- Recyclable, fibre-based material solutions
The feedback was clear: brands are actively looking for alternatives that balance protection, sustainability, and aesthetics — and fibre is increasingly meeting that requirement.
Integrated Fibre and Corrugate Solutions in Focus
We are seeing rising demand for fully integrated transit systems — moulded fibre inserts paired with corrugated outers — designed and manufactured by a single supplier.
On the stand, we demonstrated how this integrated approach delivers:
- Cohesive structural design
- Optimised fit between insert and outer
- Simplified sourcing and supplier management
- Fully fibre-based, plastic-free transit packs
- Scalable UK manufacturing
Rather than treating fibre and corrugate as separate elements, we engineer them as a complete packaging system. This approach not only enhances protection but also improves efficiency across design, procurement and production.
The response confirmed what we’re seeing across the market: businesses want reliable partners who can deliver complete solutions — not just components.
Event Highlights: See Cullen at Packaging Innovations in Action
For those who couldn’t attend, or for visitors who would like a recap, we’ve captured key moments from our time at the event.
From the launch of our three new fibre ranges to live discussions around integrated fibre and corrugate transit systems, the video highlights the energy, engagement and innovation that defined this year’s exhibition.
What the Industry Is Telling Us
Across two busy days at the NEC, several clear themes emerged.
Plastic Reduction Is Accelerating
Sustainability is no longer a long-term ambition — it’s an immediate priority. Many conversations centred around replacing plastic inserts, void fill and protective materials with fibre-based systems.
Integrated Supply Matters
Brands increasingly value suppliers who can manage both structural and protective elements. Having fibre and corrugate manufactured under one roof provides consistency, accountability and speed.
UK Manufacturing Is a Differentiator
With supply chain resilience high on the agenda, visitors responded positively to our UK-based manufacturing and in-house design expertise.
These discussions validated the direction of our investment — expanding fibre innovation while strengthening corrugate integration.
Beyond the Stand: Strengthening Relationships
Packaging Innovations also provided an opportunity to reconnect with existing customers, meet new brands, and engage with design agencies and packaging professionals exploring sustainable transitions.
The quality of conversations on our stand reflected a market that is increasingly informed and proactive. Rather than asking whether fibre can replace plastic, many visitors were asking how quickly they could make the change — and how to scale it effectively.
For Cullen, that shift represents real progress.
What Comes Next
Following the exhibition, our focus is on converting conversations into action:
- Supporting sample requests across the new product ranges
- Developing bespoke fibre and corrugate concepts
- Expanding integrated transit pack solutions
- Strengthening technical support for customers transitioning from plastic
Packaging Innovations 2026 reinforced a simple message: fibre and corrugate are no longer alternatives — they are central to the future of sustainable packaging.
Ready to Explore Moulded Fibre & Corrugate Solutions?
If you visited us at Packaging Innovations, thank you. If you didn’t, we’d be delighted to continue the conversation.
Whether you’re exploring new fibre ranges, developing integrated transit packaging, or looking for a scalable UK-based partner, Cullen is ready to support you.
Contact our team today to discuss your packaging requirements or request samples from our latest ranges.
February saw Cullen exhibit at Packaging Innovations & Empack, a key event in the UK packaging calendar and an important opportunity to showcase the full scope of our fibre and corrugate capabilities.
This year’s exhibition was particularly significant. Not only did we launch three new fibre packaging ranges, but we also demonstrated our growing integrated fibre and corrugate offering — reinforcing Cullen’s position as a complete, UK-based packaging partner.
More than a showcase, Packaging Innovations became a platform for meaningful conversations about sustainability, scalability, and the future of plastic-free transit solutions.
Launching Three New Fibre Packaging Ranges
At the heart of our stand were three newly launched ranges:
Each range has been developed in response to growing demand from premium, fragile and lifestyle sectors for protective, plastic-free alternatives.
Visitors were able to see firsthand how moulded fibre delivers:
- Structural protection for delicate products
- Precision fit for cylindrical and fragile formats
- Premium presentation without plastic
- Recyclable, fibre-based material solutions
The feedback was clear: brands are actively looking for alternatives that balance protection, sustainability, and aesthetics — and fibre is increasingly meeting that requirement.
Integrated Fibre and Corrugate Solutions in Focus
We are seeing rising demand for fully integrated transit systems — moulded fibre inserts paired with corrugated outers — designed and manufactured by a single supplier.
On the stand, we demonstrated how this integrated approach delivers:
- Cohesive structural design
- Optimised fit between insert and outer
- Simplified sourcing and supplier management
- Fully fibre-based, plastic-free transit packs
- Scalable UK manufacturing
Rather than treating fibre and corrugate as separate elements, we engineer them as a complete packaging system. This approach not only enhances protection but also improves efficiency across design, procurement and production.
The response confirmed what we’re seeing across the market: businesses want reliable partners who can deliver complete solutions — not just components.
Event Highlights: See Cullen at Packaging Innovations in Action
For those who couldn’t attend, or for visitors who would like a recap, we’ve captured key moments from our time at the event.
From the launch of our three new fibre ranges to live discussions around integrated fibre and corrugate transit systems, the video highlights the energy, engagement and innovation that defined this year’s exhibition.
What the Industry Is Telling Us
Across two busy days at the NEC, several clear themes emerged.
Plastic Reduction Is Accelerating
Sustainability is no longer a long-term ambition — it’s an immediate priority. Many conversations centred around replacing plastic inserts, void fill and protective materials with fibre-based systems.
Integrated Supply Matters
Brands increasingly value suppliers who can manage both structural and protective elements. Having fibre and corrugate manufactured under one roof provides consistency, accountability and speed.
UK Manufacturing Is a Differentiator
With supply chain resilience high on the agenda, visitors responded positively to our UK-based manufacturing and in-house design expertise.
These discussions validated the direction of our investment — expanding fibre innovation while strengthening corrugate integration.
Beyond the Stand: Strengthening Relationships
Packaging Innovations also provided an opportunity to reconnect with existing customers, meet new brands, and engage with design agencies and packaging professionals exploring sustainable transitions.
The quality of conversations on our stand reflected a market that is increasingly informed and proactive. Rather than asking whether fibre can replace plastic, many visitors were asking how quickly they could make the change — and how to scale it effectively.
For Cullen, that shift represents real progress.
What Comes Next
Following the exhibition, our focus is on converting conversations into action:
- Supporting sample requests across the new product ranges
- Developing bespoke fibre and corrugate concepts
- Expanding integrated transit pack solutions
- Strengthening technical support for customers transitioning from plastic
Packaging Innovations 2026 reinforced a simple message: fibre and corrugate are no longer alternatives — they are central to the future of sustainable packaging.
Ready to Explore Moulded Fibre & Corrugate Solutions?
If you visited us at Packaging Innovations, thank you. If you didn’t, we’d be delighted to continue the conversation.
Whether you’re exploring new fibre ranges, developing integrated transit packaging, or looking for a scalable UK-based partner, Cullen is ready to support you.
Contact our team today to discuss your packaging requirements or request samples from our latest ranges.
