At Cullen, we believe bakery packaging should do more than hold a product. From oven to shelf, great packaging should protect, present, and perform at every stage. That’s why we offer a plastic-free range of moulded fibre trays made to suit the needs of every bakery. Whether you’re scaling up production or streamlining your packing lines, our solutions are engineered to make life easier. 

And we’re not just talking about sustainability — although every tray is made from recycled materials right here in the UK. We’re talking about packaging that reduces handling, speeds up processes, and delivers the strength, hygiene, and shelf appeal your bakery deserves. 

Smart Trays for a Smarter Workflow 

Bakeries move fast — there’s no time for fragile trays, repacking, or packaging that can’t keep up. That’s why our moulded fibre trays are ovenable up to 190°C, freezable to -40°C, and display-ready — so you can bake, freeze, and sell in the same tray. No fuss. No plastic. No compromise. 

Designed to work harder, our trays help cut down on product handling, reduce contamination risk, and support a smoother workflow from production to point of sale. With fewer touchpoints and less waste, your team can stay focused on what they do best: baking. 

Meet the New Additions: Muffin & Cupcake Trays! 

We’re proud to introduce two exciting new products that bring fresh versatility and practicality to our bakery range. 

Patented and multi-purpose, these trays offer a recyclable alternative to traditional bakeware — perfect for baking, freezing, and displaying. Available in 12, 6, 4, and 3-cavity options, they’re created to streamline your operation while making your bakes look their best on shelf.

Ideal for everything from fairy cakes to celebration bakes, our new cupcake trays protect your products every step of the way. Fully recyclable and stackable, they provide a professional, plastic-free solution that keeps your goods safe, secure, and ready for the shop floor. 

The Technology Behind the Tray 

Our moulded fibre packaging isn’t just sustainable — it’s smart. Each tray benefits from three innovative technologies that work together to deliver consistent, reliable performance:

  • PuriBond – Cleaner pulp and tighter bonding create a stronger structure with a smooth, premium finish.
  • AirLess+ – High-precision forming ensures uniformity and consistency across every cavity.
  • HydroShield – Integrated moisture resistance keeps trays durable and effective, even in chilled or humid conditions.

Built Around Your Bakery 

We know no two bakeries are the same. That’s why we offer tailored solutions crafted around your product dimensions, baking needs, and production processes. Whether you’re running small batches or high-volume lines, our team works closely with you to find the perfect tray — or create a bespoke design tailored specifically to your unique requirements. 

Our team is here to support you every step of the way — from ensuring the perfect fit with sample trays to reviewing your feedback and making any necessary design adjustments. 

Packaging That Works as Hard as You Do 

With Cullen’s bakery range, you’re not just getting a tray — you’re getting reliable performance, robust protection, and a packaging partner who truly understands your needs. Our products have been engineered to streamline your operations, reduce environmental impact, and showcase your bakes at their absolute best. 

Let’s simplify your packaging — and take your bakery to the next level. 

At Cullen, we believe bakery packaging should do more than hold a product. From oven to shelf, great packaging should protect, present, and perform at every stage. That’s why we offer a plastic-free range of moulded fibre trays made to suit the needs of every bakery. Whether you’re scaling up production or streamlining your packing lines, our solutions are engineered to make life easier. 

And we’re not just talking about sustainability — although every tray is made from recycled materials right here in the UK. We’re talking about packaging that reduces handling, speeds up processes, and delivers the strength, hygiene, and shelf appeal your bakery deserves. 

Smart Trays for a Smarter Workflow 

Bakeries move fast — there’s no time for fragile trays, repacking, or packaging that can’t keep up. That’s why our moulded fibre trays are ovenable up to 190°C, freezable to -40°C, and display-ready — so you can bake, freeze, and sell in the same tray. No fuss. No plastic. No compromise. 

Designed to work harder, our trays help cut down on product handling, reduce contamination risk, and support a smoother workflow from production to point of sale. With fewer touchpoints and less waste, your team can stay focused on what they do best: baking. 

Meet the New Additions: Muffin & Cupcake Trays! 

We’re proud to introduce two exciting new products that bring fresh versatility and practicality to our bakery range. 

Patented and multi-purpose, these trays offer a recyclable alternative to traditional bakeware — perfect for baking, freezing, and displaying. Available in 12, 6, 4, and 3-cavity options, they’re created to streamline your operation while making your bakes look their best on shelf.

Ideal for everything from fairy cakes to celebration bakes, our new cupcake trays protect your products every step of the way. Fully recyclable and stackable, they provide a professional, plastic-free solution that keeps your goods safe, secure, and ready for the shop floor. 

The Technology Behind the Tray 

Our moulded fibre packaging isn’t just sustainable — it’s smart. Each tray benefits from three innovative technologies that work together to deliver consistent, reliable performance:

  • PuriBond – Cleaner pulp and tighter bonding create a stronger structure with a smooth, premium finish.
  • AirLess+ – High-precision forming ensures uniformity and consistency across every cavity.
  • HydroShield – Integrated moisture resistance keeps trays durable and effective, even in chilled or humid conditions.

Built Around Your Bakery 

We know no two bakeries are the same. That’s why we offer tailored solutions crafted around your product dimensions, baking needs, and production processes. Whether you’re running small batches or high-volume lines, our team works closely with you to find the perfect tray — or create a bespoke design tailored specifically to your unique requirements. 

Our team is here to support you every step of the way — from ensuring the perfect fit with sample trays to reviewing your feedback and making any necessary design adjustments. 

Packaging That Works as Hard as You Do 

With Cullen’s bakery range, you’re not just getting a tray — you’re getting reliable performance, robust protection, and a packaging partner who truly understands your needs. Our products have been engineered to streamline your operations, reduce environmental impact, and showcase your bakes at their absolute best. 

Let’s simplify your packaging — and take your bakery to the next level. 

At Cullen, we prioritise innovation, reliability and sustainability in our packaging solutions. Trusted by our customers for over a century, here’s why Cullen stands out in the realm of eco-friendly packaging:

A Century
of Experience

Manufactured
in the UK

Global Reach,
Local Touch

Circular
by Nature

Quality as
Standard

Paper
Not Plastic

At Cullen, we prioritise innovation, reliability and sustainability in our packaging solutions. Trusted by our customers for over a century, here’s why Cullen stands out in the realm of eco-friendly packaging:

A century
of Experience

Manufactured in
the UK

Global Reach,
Local Touch

Circular in
Nature

Quality as
Standard

Paper Not
Plastic

Our packaging experts are on hand to guide you through your packaging journey. Simply complete this form and a member of our team will call you back.
Our packaging experts are on hand to guide you through your packaging journey. Simply complete this form and a member of our team will call you back.

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