Decades Old Plastic Waste in Our Oceans: A Wake-Up Call for Brands and Consumers

A 60-Year-Old Plastic Crisp Packet Found on Beach Highlights the Urgency to Address Plastic Pollution

Plastic waste has emerged as a persistent environmental crisis, with recent evidence underscoring its alarming presence in our oceans for decades. The discovery of a 60-year-old plastic crisp packet on a beach serves as a stark reminder that the plastic we use today can endure for generations, causing lasting harm to our planet.

This disconcerting finding emphasizes the need for brands to be mindful of the long-term impact of their packaging choices. While plastic products have long been prevalent, alternatives such as moulded fibre and corrugated materials offer a promising solution. These biodegradable options naturally break down in a matter of months, not decades, reducing the risk of plastic persisting in our environment.

Consumers are ready to embrace sustainable options, with a staggering 85% expressing a preference for environmentally friendly packaging. Recognizing this demand, the team at Cullen Packaging have taken substantial strides, manufacturing over 1.2 billion plastic-free, corrugated, and moulded fibre products since 2020.

The unearthing of the 60-year-old crisp packet reinforces the urgency to address plastic pollution. Brands must prioritize eco-friendly packaging choices to mitigate their long-term impact on the environment. By adopting biodegradable materials and responding to consumer demands, we can collectively combat plastic waste and safeguard our oceans for future generations.

 

BBC Article: https://www.bbc.co.uk/news/uk-england-norfolk-65428452