The Cullen team joined over 100,000 visitors from 140+ countries at Fruit Attraction 2025 in Madrid – the largest and most international edition to date. The show once again proved why Madrid is Europe’s key meeting point for the global fresh produce supply chain, and why packaging innovation continues to lead the conversation.
This year’s event gave Cullen the opportunity to connect with distributors, customers, and industry peers across Europe while showcasing how UK-made moulded fibre packaging can help producers reduce plastic, enhance product protection, and support retailer sustainability targets.
Sustainability Leads the Way
Fruit Attraction 2025 confirmed what we’ve seen across the market all year – fibre is fast becoming the dominant force in produce packaging. Retailers, growers, and packhouses are continuing to move away from plastics in favour of recyclable, paper-based systems that deliver both protection and presentation.
This shift reflects a significant maturing of paper-based packaging technology, proving that brands can achieve the same functionality, strength, and shelf appeal – all while meeting growing sustainability requirements.
Driving Sustainable Innovation Through Collaboration
The partnership drew significant attention throughout the show, with visitors keen to see how Cullen’s proven fibre technology and Ravenwood’s linerless expertise combine to accelerate the shift away from plastic packaging. The response was overwhelmingly positive, sparking new discussions around joint trials, customer integration projects, and exciting opportunities to extend fibre-based applications across Europe.
Watch our products with the Ravenwood machine in action from the show floor
See how Cullen’s moulded fibre technology delivers sustainable protection and performance for Europe’s produce sector.
A Clear Opportunity Ahead
As we continue to innovate across our moulded fibre and corrugate divisions, the takeaway from Madrid is simple – the future of fresh produce packaging is fibre-based, efficient, and sustainable, and Cullen is ready to lead the way.
The Cullen team joined over 100,000 visitors from 140+ countries at Fruit Attraction 2025 in Madrid – the largest and most international edition to date. The show once again proved why Madrid is Europe’s key meeting point for the global fresh produce supply chain, and why packaging innovation continues to lead the conversation.
This year’s event gave Cullen the opportunity to connect with distributors, customers, and industry peers across Europe while showcasing how UK-made moulded fibre packaging can help producers reduce plastic, enhance product protection, and support retailer sustainability targets.
Sustainability Leads the Way
Fruit Attraction 2025 confirmed what we’ve seen across the market all year – fibre is fast becoming the dominant force in produce packaging. Retailers, growers, and packhouses are continuing to move away from plastics in favour of recyclable, paper-based systems that deliver both protection and presentation.
This shift reflects a significant maturing of paper-based packaging technology, proving that brands can achieve the same functionality, strength, and shelf appeal – all while meeting growing sustainability requirements.
Driving Sustainable Innovation Through Collaboration
The partnership drew significant attention throughout the show, with visitors keen to see how Cullen’s proven fibre technology and Ravenwood’s linerless expertise combine to accelerate the shift away from plastic packaging. The response was overwhelmingly positive, sparking new discussions around joint trials, customer integration projects, and exciting opportunities to extend fibre-based applications across Europe.
Watch our products with the Ravenwood machine in action from the show floor
See how Cullen’s moulded fibre technology delivers sustainable protection and performance for Europe’s produce sector.
A Clear Opportunity Ahead
As we continue to innovate across our moulded fibre and corrugate divisions, the takeaway from Madrid is simple – the future of fresh produce packaging is fibre-based, efficient, and sustainable, and Cullen is ready to lead the way.
From your morning coffee run to takeaway lunches, you’ve probably held one of our products without even realising it. Cullen’s moulded fibre cup carriers are everywhere – keeping drinks secure, hands free, and sustainability front and centre.
In this episode of Cullen UnPacked, we take you behind the scenes of how these everyday essentials are made – and why they’re a perfect example of how Cullen’s closed-loop manufacturing turns waste into something that works beautifully.
Made in the UK - From Waste to Worth
At our 14-acre site in Glasgow, we manufacture both moulded fibre and corrugated packaging – the only facility in Europe to do both under one roof. That combination gives us a unique advantage: efficiency, scale, and sustainability built into every product we make.
Our cup carriers are produced using kraft waste from our corrugate division. Instead of sending offcuts away for recycling, we repurpose them on-site into a new life as moulded fibre pulp – closing the loop on waste and reducing emissions at the same time.
The result? A cup carrier that’s:
- 100% plastic-free
- Recyclable, biodegradable, and compostable
- Made entirely in the UK
- Produced using a continuous circular process that saves both material and carbon.
Every carrier we manufacture is designed to hold drinks securely during transport — whether it’s a takeaway coffee, an iced drink, or a smoothie delivery. The trays are strong, stackable, and ergonomically designed for easy carrying.
Design and Engineering That Deliver
Each cup carrier begins as a pulp formulation engineered by our in-house technical team. We use precision moulding technology to shape, press, and dry the trays to exact specifications. The result is consistent strength and uniformity across every production batch – essential for high-volume use in hospitality and food service.
The process is fully automated from start to finish, maintaining tight quality control standards. Our production lines can run continuously, manufacturing thousands of carriers per hour to meet large-scale demand with rapid turnaround times.
Because we produce everything on one site, we can guarantee supply reliability that overseas imports can’t match. There are no long shipping delays, no excess freight emissions, and no uncertainty around stock availability – just dependable, UK-made packaging that keeps your operations running smoothly.
Sustainability Built Into Every Step
At Cullen, sustainability isn’t an afterthought – it’s the foundation of how we work. Every moulded fibre product we create starts with recycled kraft waste, and ends with packaging that can be recycled, composted, or biodegraded naturally after use.
By producing both corrugate and moulded fibre in-house, we maintain full visibility and control over every environmental input — a closed-loop process that demonstrates how large-scale sustainability can be achieved in practice.
Cullen Cup Carriers - Built for Confidence
Our cup carriers are trusted by cafés, restaurants, delivery services, and retailers across the UK and Europe. They’re lightweight, stackable, and designed for strength — proof that packaging can be both practical and planet-friendly.
With more than a century of experience behind us, Cullen continues to innovate in sustainable packaging design – helping brands replace plastic, improve efficiency, and deliver better experiences for their customers. Our UK-based manufacturing ensures reliable supply with no shipping delays or unexpected freight costs, and our scale means we can meet high-volume demand for even the most complex supply chains. It’s sustainable packaging made smarter – consistent, cost-effective, and built to perform.
Watch the full video here or contact our expert team today on sales@cullen.co.uk
