We’re pleased to confirm that Cullen has been recognised as an ASDA Approved Supplier, with approved printer status confirmed for 2026–2027.
This approval reflects the standards we operate to every day — from product quality and performance to process control, continuous improvement and dependable delivery. It also reinforces the strength of our ongoing partnership with ASDA, supporting their packaging requirements across a demanding retail environment.
What ASDA Approved Supplier Status Means
ASDA’s approved printer programme recognises suppliers who consistently meet high expectations across:
Packaging quality and performance
Robust process control and consistency
Continuous improvement
Customer service and collaboration
Competitive and responsible pricing
Maintaining this status confirms that our packaging solutions are trusted to perform reliably at scale — supporting efficiency, product protection and on-time delivery throughout ASDA’s supply chain.
A Year Focused on Quality and Collaboration
As 2025 comes to a close, ASDA formally thanked their print and packaging partners for the role they’ve played in maintaining high standards throughout the year. The message was clear: consistent quality, reliability and professionalism matter — particularly in high-volume, time-critical retail environments.
For us, this recognition reflects how we work with customers every day: designing and manufacturing packaging that performs as intended, arrives when it should, and removes unnecessary risk from operations.
Open Dialogue on EPR and RAM
The past year has also seen important conversations around Extended Producer Responsibility (EPR) and the Recyclability Assessment Methodology (RAM). ASDA highlighted the value of supplier input in helping them understand both the challenges and opportunities these frameworks create.
We’ve welcomed these discussions. Regulatory change is moving quickly, and meaningful progress depends on collaboration across the supply chain. By working closely with retail partners, we’re able to support practical approaches to compliance, traceability and cost management.
Our focus has included:
Designing packaging that supports recyclability and compliance
Increasing the use of fibre-based and recycled materials where appropriate
Reviewing processes to improve material transparency and reporting
Supporting customers as EPR obligations continue to evolve
Looking Ahead to 2026: Innovation and PPWR
As we move into 2026, ASDA has encouraged continued collaboration around innovation — particularly solutions that may help mitigate the cost impact of EPR and support compliance with the Packaging and Packaging Waste Regulation (PPWR).
This aligns closely with our own priorities. Over the coming year, we’ll continue to focus on:
Innovation that supports regulation without compromising performance
Responsible use of recycled materials across corrugated and moulded fibre formats
Practical, scalable packaging design
Working collaboratively to address sustainability and operational challenges
Sustainability expectations are now firmly embedded in how packaging is specified and assessed. Approved supplier partnerships play a critical role in making those expectations achievable.
A Trusted Retail Packaging Partner
Being recognised as an ASDA Approved Supplier for 2026–2027 reinforces our commitment to quality, performance and responsible manufacturing. We value the trust placed in us and look forward to continuing our partnership into the year ahead.
If you’d like to speak to our team about retail-ready, compliant and sustainable packaging solutions, we’re always happy to start the conversation – call us on +44 141 945 2222 or e-mail us at sales@cullen.co.uk
We’re pleased to confirm that Cullen has been recognised as an ASDA Approved Supplier, with approved printer status confirmed for 2026–2027.
This approval reflects the standards we operate to every day — from product quality and performance to process control, continuous improvement and dependable delivery. It also reinforces the strength of our ongoing partnership with ASDA, supporting their packaging requirements across a demanding retail environment.
What ASDA Approved Supplier Status Means
ASDA’s approved printer programme recognises suppliers who consistently meet high expectations across:
Packaging quality and performance
Robust process control and consistency
Continuous improvement
Customer service and collaboration
Competitive and responsible pricing
Maintaining this status confirms that our packaging solutions are trusted to perform reliably at scale — supporting efficiency, product protection and on-time delivery throughout ASDA’s supply chain.
A Year Focused on Quality and Collaboration
As 2025 comes to a close, ASDA formally thanked their print and packaging partners for the role they’ve played in maintaining high standards throughout the year. The message was clear: consistent quality, reliability and professionalism matter — particularly in high-volume, time-critical retail environments.
For us, this recognition reflects how we work with customers every day: designing and manufacturing packaging that performs as intended, arrives when it should, and removes unnecessary risk from operations.
Open Dialogue on EPR and RAM
The past year has also seen important conversations around Extended Producer Responsibility (EPR) and the Recyclability Assessment Methodology (RAM). ASDA highlighted the value of supplier input in helping them understand both the challenges and opportunities these frameworks create.
We’ve welcomed these discussions. Regulatory change is moving quickly, and meaningful progress depends on collaboration across the supply chain. By working closely with retail partners, we’re able to support practical approaches to compliance, traceability and cost management.
Our focus has included:
Designing packaging that supports recyclability and compliance
Increasing the use of fibre-based and recycled materials where appropriate
Reviewing processes to improve material transparency and reporting
Supporting customers as EPR obligations continue to evolve
Looking Ahead to 2026: Innovation and PPWR
As we move into 2026, ASDA has encouraged continued collaboration around innovation — particularly solutions that may help mitigate the cost impact of EPR and support compliance with the Packaging and Packaging Waste Regulation (PPWR).
This aligns closely with our own priorities. Over the coming year, we’ll continue to focus on:
Innovation that supports regulation without compromising performance
Responsible use of recycled materials across corrugated and moulded fibre formats
Practical, scalable packaging design
Working collaboratively to address sustainability and operational challenges
Sustainability expectations are now firmly embedded in how packaging is specified and assessed. Approved supplier partnerships play a critical role in making those expectations achievable.
A Trusted Retail Packaging Partner
Being recognised as an ASDA Approved Supplier for 2026–2027 reinforces our commitment to quality, performance and responsible manufacturing. We value the trust placed in us and look forward to continuing our partnership into the year ahead.
If you’d like to speak to our team about retail-ready, compliant and sustainable packaging solutions, we’re always happy to start the conversation – call us on +44 141 945 2222 or e-mail us at sales@cullen.co.uk
